Creative Chaos Partner Portal Blog

Smarphone Apps Vs. Web Apps

We DO use more than 10% of our brain… 

But you are probably only using about 10% of the capabilities of the smartphone with your mobile marketing.

Because… when a customer goes to your site thru a browser on their phone, they are NOT able to easily benefit from the amazing smartphone functions and sensors.
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A “Responsive Site” is great for building a bigger audience because of easy access from any phone’s browser. But the depth of interaction and range of value can only come thru a “Native App” custom designed for the smartphone…

THE POINT: Deep-tech development at the code level is the best way to build better customized customer service methods (beyond dependency of ad spending on the Social Network platforms) … for real relationships thru frequent exponentially valuable interactions… optimizing at every touchpoint.

Here is a real question: Do you want to have ongoing relationships with your customers that includes frequent interactions that learns personal preferences to provide exponential value during AND in-between their purchases? If yes, then you need a Native Mobile App to get these 17 (and counting) functions: 
  1. Superior design experience to prompt more conversions
  2. Quick access with your own branded icons on their home screen
  3. Faster info display (even when there is bad wireless access)
  4. Push notification alerts that arrive exactly how they are wanted
  5. Instant one-click access to proximity-aware customer service 
  6. Secure Integration with mobile payments via Apple Pay and Google Wallet
  7. Elegant integration with photos and videos
  8. Proximity-awareness to control audio and speakers
  9. Accelerometer and motion for exact user position
  10. Gyroscope and movement awareness for games, etc.
  11. Ambient light reader as a photography tool or situational awareness
  12. Magnetometer for alternative positioning with the compass
  13. Barometer changes to update weather-related info
  14. Enhanced security tools only available thru an app
  15. Biometrics – Such as a fingerprint reader
  16. “Connected Device” integration with Bluetooth, NFC, etc.
  17. Active triggers like GPS Geo-Fencing and Beacon sensors that initiate the “choice to ignore or learn more” about what’s available right then and there!
Companies that take advantage of these with a native app (or integrated connected devices) can provide a better user experience than with a website.
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Solve many of your business problems with that brain everyone carries around everywhere…