Advertising Week New York is another blur for whatever the “Advertising Industry” has become.
We see good stuff and some serious fights for minds and budgets … way beyond “Advertising” – AI is smart (automation). AR now. VR later. Bots are easy. Be Diverse or Be a Dud. IoT is for OEMs. … TV is just way different now.
This is not an obvious, single, throat-crushing choke hold dogfight… but a death-of-a-thousand-cuts/pecks in a cockfight rumble between the internal and external advisors to company leadership: Advertising Agencies, Marketing Services, Management Consultants, Strategy Advisors, e-Tailers, Telcos, oh, my!
From my own assessment, this was the post that got the most buzz from haters/lovers. Of course the session was with Accenture, IBMix, WPP/Wavemaker, etc:
Best #AdvertisingWeek quote: “In 3-5 years, Agencies have a 30% chance of survival” from session, Agency of the Future
The Real Issue: All this new data we are getting is revealing new truths. So, company organization structures are in flux as they re-build their capabilities for listening and reacting to their ever-evolving customer expectations. The opportunity is with helping your customers PREPARE to make these decisions. CEOs want growth. The secret to growth? Build more value into direct connections with your customers. And remember, The secret to building? … Innovation = Iteration.