Below are videos of some of the most interesting and controversial sessions at Advertising Week New York in September.
We see good stuff and some serious fights for minds and budgets … way beyond “Advertising” – AI is smart (automation). AR now. VR later. Bots are easy. Be Diverse or Be a Dud. IoT is for OEMs. TV is just way different now.
This is not an obvious, single, throat-crushing choke hold dogfight… but a death-of-a-thousand-cuts/pecks in a cockfight rumble between the internal and external advisors to company leadership: Advertising Agencies, Marketing Services, Management Consultants, Strategy Advisors, e-Tailers, Telcos, oh, my!
From my own assessment, this was the post that got the most buzz from haters/lovers. Of course the session was with Accenture, IBMix, WPP/Wavemaker, etc:
Best #AdvertisingWeek quote: “In 3-5 years, Agencies have a 30% chance of survival” from session, “Agency of the Future” https://t.co/6mugTJLijP
The Real Issue: All this new data we are getting is revealing new truths. So, company organization structures are in flux as they re-build their capabilities for listening and reacting to their ever-evolving customer expectations. The opportunity is with helping your customers PREPARE to make these decisions. CEOs want growth. The secret to growth? Build more value into direct connections with your customers. And remember, The secret to building? … Innovation = Iteration.
Here is the list of session videos – and my take:
Leadership and Agency of the Future – Leaders are calling it “partner” of the future
Accenture, R/GA, IBMiX – The fox is in the hen house
Inside R/GA – adding to both ends… consulting and development
Chatbots… They are easy… but are they cheap?
Building a Brand in a Mobile-First World – Duh.
Mediapost half-day on A.I. – Automation. Boom.
Brand America – talk about controversy!
Deep dive into UX – for non-UXers
Fast Company – Urgent smarty-pants
Trust w/ 4As – The first step is admitting the truth about trust
User Experience – it’s everything… ask David Clarke of PwC
The Experience Economy – EX?
Digiday and The Wheel of Truth – The first question? Screen-shot below…